Customer Data Platform

Unlock the potential of hyper-personalization by reaching across all your customer channels and data sources to create a unified profile for each of your customers.

A customer data platform (CDP) gives you the ability to pull together data about your customers from all relevant data sources and collect it into a single source of truth. This powerful capability helps you understand your customer relationships in a revolutionary way. You’ll understand how your customers experience your products and services on mobile devices, on the web, in customer support interactions, and other points of engagement, and you’ll be better able to tailor your offerings to individual customer preferences.

With the ability to gather and analyze data both on-premises in the cloud, makes it possible for you to break down data silos and create CDP solutions that will help you attract, delight and retain customers.

Sample Use Cases